Nevertheless, a return is not welcomed by any business.
Therefore, one should adapt certain strategies in order to keep the return rate
under control.
Don’t miss the
provision of any detail
One major reason for the high return rate is that companies
ignore to give complete details such as specs, size and condition to the
customers. Hence, there is a fair chance that they would develop expectation
about the product to be something which it is actually not. With that said,
they have the right to return the product by giving the reason that product
didn’t have the particular feature they were expecting. Thus, you will have to
ensure that you are not missing providing even the tiniest of details about the
product.
Ensure product safety
Anything can happen during shipping of the product. So, you
will have to make sure that your product’s packing is safe enough to endure the
shocks while keeping the inner contents cushioned well. For that purpose, pay
attention to the high quality shipping supplies such as sturdy boxes and
cushioning materials.
Let your vendors know
the stats
If you are getting products from vendors, let them know the
complete details about number of returns and return rate. This way, they will
be able to work on perfecting their measurement criteria in order to reduce the
return rate.
Provide effective
customer support
Reminding the buyers that they can contact the people behind
store front is necessary to eliminate any confusion. While marketing your
product whenever and wherever, give reasonable emphasis on the portion of ad
that would contain information about the customer support the buyers can
contact with before or after purchasing the product. You can provide email ID,
postal address, phone and fax number along with the advertisement in this
regard.
Draw a clear line
There are certain products which cannot be returned; for
instance personalized products, customized orders and clearance merchandise.
Explain clearly and boldly that you are not going to accept returns for such
products. Make a detailed return policy in this regard and make it adequately
discoverable online for the buyers.
Set a deadline for
return
Set a reasonable deadline for product return; for example 60
days. While there are vendors who do not give this much time but customer may
argue that he/she had got the product a long time after the ordering. So, make
sure that the product delivery is prompt and swift, and that customer has enough
time to consider product return. That would increase admiration for your brand
and your customer would be happy too.